iRIS Research is a limited liability company established in Ghana as of October 2020, which provides consultancy services to both public and private sector clients, locally and internationally. Our business focusses on three areas, namely: (1) Public Opinion Polling; (2) Market Research & Data Analytics; (3) Research Design & Advisory Services.Our bespoke products and service offering include iRIS Polls™, iRIS Market Research™ and iRIS Research™.
iRIS Research is a highly technical outfit with strong links to academia and consulting practice. We seek to be the “go-to” partners when it comes to providing public opinion polling, market research and related advisory services that can contribute to Ghana and Africa’s development. The company seeks to help public and private sectors, including corporations, government agencies, advocacy associations, multinational companies and development organisations to understand their customers and or client base better.
We are positioned to help our clients to not only understand the public mood but hone down on particular pain points, thereby helping to derive actionable insights and solutions. Our analysis survey results go beyond profiling respondents by demographics such as age, gender, income, household type and region to include other latent persona profiles or attributes.
This is done utilising the team’s combined 30+ years’ public and private sector experience which encompasses finance, economics, statistics, data science, and governance, among others. Our sector experts, experienced researchers, analysts and senior consultants will work with you each step of the way to develop questions, deploy them on the field, and collect and analyse the data to ensure that you get the results and intelligence critical for making decisions. This ensures that our clients get the very best evidence-based support for their decision-making.