Public Opinion Polling

Monitor and understand public opinion and social trends, sentiment analysis with world-class research from iRIS Research.

We offer a scientific, nonbiased public opinion polls from surveys or inquiries that are designed to measure the public's views regarding a particular topic or series of topics.

Our trained and highly motivated enumerators and technologies can be quickly deployed to the field to ask questions of people (face-to face or telephone interviews) chosen at random from the population being measured.

Our bespoke products include iRIS Polls™

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Market Research & Data Analytics

We are uniquely position to help our clients understand the latest market trends, changing consumer habits, policy and regulatory trends, and target markets for product entries in Sub-Saharan Africa.

Our experienced can help you get actionable information that helps you design better products and services, improve user experience or craft compelling marketing messages, thereby improving conversion rates from leads.

Our client base inludes healthcare, insurance, telecoms, agri-business, and energy companies, among others.

Our data scientists, statisticians and economists can inspect, cleanse and transform your data into powerful visuals, business intelligence (BI) dashboards and models with the goal of drawing useful conclucisions that can support your organisational decision-making.

We deploy the latest technological and visualisation tools to bring unique insights to your data. This includes applying algorithmic and mechanical process to derive useful and actionable insights.

iRIS Research’s analytics offering includes:
• Consumer/customer analytics
• Compliance and fraud analytics
• Operational and efficiency analytics

Our bespoke products include iRIS Market Research™

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Research Design & Advisory Services

Our sector experts and experienced researchers will work with you each step of the way to examine, develop and deploy appropriate research methoologies and technique. This ensures that the evidence obtained enables our clients to effectively address the problem in a clear and unambiguous manner, and with a strategic focus.

We use both quantitative and qualitative approaches including collecting primary and secondary data to ensure that you get the results and intelligence critical for making decisions. This ensures that our clients get the very best evidence-based support for their decision-making.

We are uniquely positioned to help our clients to not only understand the public mood but hone down on particular pain points, thereby helping to derive actionable insights and solutions.

Our analysis go beyond profiling respondents by demographics such as age, gender, income, household type and region to include other latent persona profiles or attributes.

Our bespoke products include iRIS Advisory™.

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Why iRIS Research?

iRIS Research’s Unique Selling Points are the following:

 Academic and industry/consultancy credentials acquired internationally.

  Academic rigour with a focus on “doing”. Analytical and practical policy expertise.

  Ghanaian-led, Ghana-based consultancy with growth ambitions across Africa.

  Like minded, dynamic individuals of the same generation.

  Networks in Ghana and globally in the three target sectors, links with universities inGhana, Europe, Canada and the United States of America (USA)

 Links with Think-Tanks and leading research-intensive organisations also in Ghana,Europe, Canada and the United States of America (USA)

  “Go-to” partners when it comes to understanding Ghana and Africa’s public opinion and consumer markets landscape.

Partner with iRIS Research for actionable-insights and intelligence